John A. Zehntbauer and Carl C. Jantzen founded the company in 1910. It was then called the Portland Knitting Co. and consisted of a street-level retail store and a few knitting machines on the second floor. The co. started out manufacturing heavy sweaters and woolen hosiery and eventually moved into bathing outfits. Early ad campaigns were aimed at encouraging swimming, with one of their most used slogans being "The Suit that Changed Bathing to Swimming".
Pictured here are the Jantzen mills in Vancouver and Portland.
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